Complete guide to Pardot – Salesforce connector setup and sync behaviour

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INTRODUCTION Even as a standalone tool Pardot is a very powerful marketing platform. But where it really shines is when integrated with Salesforce! Two systems combined result in enhancing each other’s capacities and offering the additional features. To get the most out of this duo, however, you need to make sure you understand the Pardot-Salesforce connector […]

How to get a detailed performance metrics for a Pardot Engagement Studio Program?

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PARDOT ENGAGEMENT STUDIO REPORTING As user-friendly as this tool is, the Performance Metrics and in particular, a shareable format of Performance metrics is not its strongest suit. The only option that Pardot offers out of the box is (Engagement Studio Reporting) is very limited. If you have a Pardot account and you would like to have an […]