FREELANCE

EXPERTISE

I’ve been working with Salesforce since 2013, expending my focus across clouds. Obtaining progressively the Admin, Sales and Service Cloud, Community Cloud certifications, following with Pardot and Marketing cloud credentials. I have lead 15+ projects involving Sales, Service, Community clouds and 5 Marketing implementation projects for both Pardot & Marketing cloud.

– 8+ Years of Experience in Solution Architecture, Product Management, Digital Marketing & Systems Administration
– 4+ Years as a Salesforce Admin and Developer Instructor (individual coaching, evaluation mentor at OpenClassrooms)
– Extensive experience in requirements gathering, documentation, design, digital communication & marketing strategy
– Ability to work closely with key stakeholders on different levels (including C-Level executives)
– Extensive experience in remote team management
– Multi-lingual – fluent in English, Russian, French

 

Skills
– Project scoping & Project management
– Business process reviews & Solution design
– Multi-cloud Salesforce configuration
– Cross-cloud Integrations
– Marketing Automation
– Data Migration
Credentials
11X certified – the full list here
– Salesforce Pardot
– Salesforce Marketing Cloud
– Salesforce Advanced Admin
– Salesforce Sales Cloud
– Salesforce Service Cloud
– Salesforce Community Cloud
– Salesforce App Builder
Industry Experience
– Startups & Tech
– Travel & Hospitality
– Telecommunications
– Insurance
– Consumer goods
– Media
Academic Qualifications
– YC – Startup school
– 42Born2code – Coding School
– Fitec – Salesforce Consultant
– CNAM – Digital Marketing
– Masters – Digital Marketing & International Business
– Bachelor – Social psychology, Communications & learning

 


PROJECTS

SES-imagotag – Sales Cloud, ERP Integration & Pardot

– Audit of existing Sales Cloud implementation: setup of new security model covering, cleanup of the obsolete Apex code, audit of Ownership & Visibility
– Optimization of existing business processes, elaboration & roll-out of new cross functional business processes: sales + finance + provisioning
– Pardot technical account setup, elaboration of Marketing Automation strategy, training of internal Marketing team, Integration with Sales cloud & ERP
– Configuration of Sync with Salesforce, DNS, Database Migration
– Setup of 12 email campaigns, 7 onboarding programs, 8 landing pages & forms

 

JohnPaul – Service & Marketing Cloud

– Marketing cloud technical setup, Connector Setup, Service Cloud integration
– Emails delivery setup, Advanced personalization with AMPScript and Dynamic content – Mobile App setup, Mobile Push setup, Advanced Personalization & Templates
– Journey Builder, Automation Studio, SQL Queries, Automatic import

 

AG2R – Sales Cloud, Integrations

– Sales Cloud Implementation with extensive use of Approval Processes, Territory Management and Complex Internal Data Visibility Structure
– Extensive custom APEX development implementation & Automation allowing event and internal management of Internal Election process

 

Santeclair – Sales Cloud, Community & Pardot

– Sales Cloud & Partner Community implementation designed to test a new business model – Implementation of a complex visibility model allowing the joint sales process across several partners networks
– Custom development for the automated contract management
– Integration with internal ERP & billing system
– Pardot integration with Sales Cloud and Community, automation of partners onboarding, automation of the Case management routing and email journey, automation of the management of patient follow-up

 

NRB bits (startup) – SalesCloud Lightning quick start

– Sales Cloud implementation with 3 level visibility
– Automated lead management
– Opportunities custom setup for the multi-stage contracts management
– Case routings
– Custom development for manufacturing follow up

 

Billie.io (startup) – Salescloud & Pardot

– Analyses of the current setup between Pardot & Sales Cloud
– Data quality checkup – improved the sync rules to ensure data quality (dedub, sync parameters adjustment)
– Pardot Templates anyalyses and recommendation
– Automation studion compains structure
– Dynamic lists and scoring categories setup

 

Simplifield (startup) – Sales Cloud, Pardot & Analytics

– Optimisation of Salescloud implementation, setup of CPQ & Accounting flows
– Pardot Technical Account Setup, Integration with Salesforce, Webex, Evenbrite
– Setup of 4 Sales onboarding journeys, Automation of support ticketing process, 15 Landing Pages for Ebook download, 5 types of monthly Newsletters, Setup of Event management flow & Webinar management flow between Salesforce & Pardot
– Setup of Einstein Analytics, integration with Pardot. Configuration of the Pardot Dashboard for executive use

 

Bonjour.io (startup) – Sales Cloud Lightning &  Product management 

– Salescloud Account Setup
– Lead/Accounts/Contacts/Opportunities setup
– Video conferencing solution integration
– Integration with the product flow – statistics of features use, churn tracking, customer feedback


REFERENCES

1. Georges Plancke

CTO @ Simplifield

September 24, 2019

I had the opportunity to work directly with Ekaterina on our Salesforce product entity. Her strengths are threefold: Excellent Project Management skills, Technical curiosity and a Great analytical mind. All this combined made her the perfect match for our brand new division. To put it simply, we never could have delivered without her driving the project. Obviously, her deep knowledge of the Salesforce environment makes her the right person for almost any project in this area, even though, she can do much more.

2. Konstantin Polosukhin

Vice President of Strategic Account Management. US & UK Business at Avenga

March 5, 2019

As a Head of Account Management I communicated with Ekaterina on weekly basis, coordinating Salesforce project delivery and integration into Simplifield ecosystem. Her professional experience in Salesforce technologies and Product Management helped project to be built with right customer-centric design satisfying client needs in particular marketplace. During project roll-out Kate’s dedication to team management, backlogs, product vision and roadmap helped to achieve great collaboration within proper governed SDLC.

3. Jan Fedorov

Regional Business Manager at STAMINA SOLUTIONS LLC (ex-NRB)

September 20, 2017

Ekaterina showed her great experience in Salesforce during ourcommon project. It was a huge step for us and really big changefor the company in terms of how the work is done. She was reallyhelpful and everything went smooth and in timely manner duringthe project implementation! Thanks a lot for everything!

4. Eberhard Steinort

Head of Supply & Production Planning, SES-imagotag

June 8, 2017

Ekaterina has proven her superb system knowledge in Salesforceduring our common project. We received great insights, hints andrecommendations to improve our Salesforce system. Thanks a lot for the great support!

PRICING

The typical daily rate starts ranges between 800€ and 1600€ /day.
This can be broken down to hourly billing in certain scenarios. Daily rate will be determined based on the project complexity, cloud type, project duration, your budget. Let’s talk

I can help you with the following:

– Project scoping & roadmap
– Sales Cloud quick start (2 weeks setup that will get your Sales team up and running)
– Advanced Sales/Service/Marketing setup
– Pardot Setup & Audit
– Appexhange product management & solution design
– User training
– Admin Training
– Certification prep training.